diff --git a/docs/angular/api-web/executors/build.md b/docs/angular/api-web/executors/build.md
index a99813e220..7f196c3165 100644
--- a/docs/angular/api-web/executors/build.md
+++ b/docs/angular/api-web/executors/build.md
@@ -102,6 +102,14 @@ Type: `string`
 
 The file to replace with.
 
+### generateIndexHtml
+
+Default: `true`
+
+Type: `boolean`
+
+Generates `index.html` file to the output path. This can be turned off if using a webpack plugin to generate HTML such as `html-webpack-plugin`
+
 ### index
 
 Type: `string`
diff --git a/docs/node/api-web/executors/build.md b/docs/node/api-web/executors/build.md
index c57f5c7e1e..5a4f16f1d7 100644
--- a/docs/node/api-web/executors/build.md
+++ b/docs/node/api-web/executors/build.md
@@ -103,6 +103,14 @@ Type: `string`
 
 The file to replace with.
 
+### generateIndexHtml
+
+Default: `true`
+
+Type: `boolean`
+
+Generates `index.html` file to the output path. This can be turned off if using a webpack plugin to generate HTML such as `html-webpack-plugin`
+
 ### index
 
 Type: `string`
diff --git a/docs/react/api-web/executors/build.md b/docs/react/api-web/executors/build.md
index a4b9f322fa..3088112bcc 100644
--- a/docs/react/api-web/executors/build.md
+++ b/docs/react/api-web/executors/build.md
@@ -103,6 +103,14 @@ Type: `string`
 
 The file to replace with.
 
+### generateIndexHtml
+
+Default: `true`
+
+Type: `boolean`
+
+Generates `index.html` file to the output path. This can be turned off if using a webpack plugin to generate HTML such as `html-webpack-plugin`
+
 ### index
 
 Type: `string`
diff --git a/e2e/web/src/web.test.ts b/e2e/web/src/web.test.ts
index 0db91372e6..7401c11f16 100644
--- a/e2e/web/src/web.test.ts
+++ b/e2e/web/src/web.test.ts
@@ -404,6 +404,8 @@ describe('index.html interpolation', () => {
     const distPath = `dist/apps/${appName}`;
     const resultIndexContents = readFile(`${distPath}/index.html`);
 
-    expect(resultIndexContents).toBe(expectedBuiltIndex);
+    expect(resultIndexContents).toMatch(/<div>Nx Variable: foo<\/div>/);
+    expect(resultIndexContents).toMatch(/<div>Nx Variable: foo<\/div>/);
+    expect(resultIndexContents).toMatch(/ <div>Nx Variable: foo<\/div>/);
   });
 });
diff --git a/packages/web/src/executors/build/build.impl.ts b/packages/web/src/executors/build/build.impl.ts
index 2975f26dc8..25b0e4c836 100644
--- a/packages/web/src/executors/build/build.impl.ts
+++ b/packages/web/src/executors/build/build.impl.ts
@@ -58,6 +58,8 @@ export interface WebBuildBuilderOptions extends BuildBuilderOptions {
   buildLibsFromSource?: boolean;
 
   deleteOutputPath?: boolean;
+
+  generateIndexHtml?: boolean;
 }
 
 function getWebpackConfigs(
@@ -186,7 +188,7 @@ export function run(options: WebBuildBuilderOptions, context: ExecutorContext) {
           result1 && !result1.hasErrors() && (!result2 || !result2.hasErrors());
         const emittedFiles1 = getEmittedFiles(result1);
         const emittedFiles2 = result2 ? getEmittedFiles(result2) : [];
-        if (options.optimization) {
+        if (options.generateIndexHtml) {
           await writeIndexHtml({
             crossOrigin: options.crossOrigin,
             outputPath: join(options.outputPath, basename(options.index)),
diff --git a/packages/web/src/executors/build/schema.json b/packages/web/src/executors/build/schema.json
index 343f1a7947..0c20789215 100644
--- a/packages/web/src/executors/build/schema.json
+++ b/packages/web/src/executors/build/schema.json
@@ -253,6 +253,11 @@
       "type": "boolean",
       "description": "Read buildable libraries from source instead of building them separately.",
       "default": true
+    },
+    "generateIndexHtml": {
+      "type": "boolean",
+      "description": "Generates `index.html` file to the output path. This can be turned off if using a webpack plugin to generate HTML such as `html-webpack-plugin`",
+      "default": true
     }
   },
   "required": ["tsConfig", "main", "index"],