diff --git a/README.md b/README.md
index 71ab4cb072..4d1e1b520b 100644
--- a/README.md
+++ b/README.md
@@ -1,5 +1,5 @@
 <p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" 
-width="100%" alt="Nx - Smart, Extensible Build Framework"></p>
+width="100%" alt="Nx - Smart, Fast and Extensible Build System"></p>
 
 <div style="text-align: center;">
 
@@ -17,9 +17,9 @@ width="100%" alt="Nx - Smart, Extensible Build Framework"></p>
 
 # What is Nx?
 
-🔎 **Smart, Extensible Build Framework**
+🔎 **Smart, Fast and Extensible Build System**
 
-Nx is a smart and extensible build framework to help you architect, test, and build at any scale — integrating seamlessly with modern technologies and frameworks while providing a distributed graph-based task execution, computation caching, smart rebuilds of affected projects, powerful code generators, editor support, GitHub apps, and more.
+Nx is a smart, fast and extensible build system. It comes with first class monorepo support and powerful integrations.
 
 ### Best-in-Class Support for Monorepos
 
@@ -67,7 +67,7 @@ written in React, Node or Angular.
 ### Videos, Blogs, Books, Examples
 
 <p style="text-align: center;"><a href="https://nx.dev/#learning-materials" target="_blank"><img src="./images/nx-courses-and-videos.svg" 
-width="100%" alt="Nx - Smart, Extensible Build Framework"></a></p>
+width="100%" alt="Nx - Smart, Fast and Extensible Build System"></a></p>
 
 - [Official Nx YouTube Channel](https://www.youtube.com/c/Nrwl_io)
 - [Scale React Development with Nx (Free Egghead course)](https://egghead.io/playlists/scale-react-development-with-nx-4038)
diff --git a/docs/angular/examples/react-and-angular.md b/docs/angular/examples/react-and-angular.md
index 8417332254..075e50060e 100644
--- a/docs/angular/examples/react-and-angular.md
+++ b/docs/angular/examples/react-and-angular.md
@@ -95,7 +95,7 @@ And the template of the generated component will look as follows:
   <img
     width="300"
     src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx-logo.png"
-    alt="Nx - Smart, Extensible Build Framework"
+    alt="Nx - Smart, Fast and Extensible Build System"
   />
 </div>
 
@@ -323,7 +323,7 @@ Finally, we can update `app.component.html` to use our shared web component.
   <img
     width="300"
     src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx-logo.png"
-    alt="Nx - Smart, Extensible Build Framework"
+    alt="Nx - Smart, Fast and Extensible Build System"
   />
 </div>
 
diff --git a/docs/angular/getting-started/intro.md b/docs/angular/getting-started/intro.md
index 8362d326b8..9e61af5e54 100644
--- a/docs/angular/getting-started/intro.md
+++ b/docs/angular/getting-started/intro.md
@@ -1,6 +1,6 @@
 # Intro to Nx
 
-Nx is a smart and extensible build framework to help you architect, test, and build at any scale — integrating seamlessly with modern technologies and frameworks while providing a distributed graph-based task execution, computation caching, smart rebuilds of affected projects, powerful code generators, editor support, GitHub apps, and more.
+Nx is a smart, fast and extensible build system. It comes with first class monorepo support and powerful integrations.
 
 Nx helps you develop [Angular](/{{framework}}/angular/overview) applications with fully integrated support for
 modern tools and libraries like [Jest](/{{framework}}/jest/overview), [Cypress](/{{framework}}/cypress/overview),
diff --git a/docs/node/getting-started/intro.md b/docs/node/getting-started/intro.md
index 82d6cd8193..660889070d 100644
--- a/docs/node/getting-started/intro.md
+++ b/docs/node/getting-started/intro.md
@@ -1,6 +1,6 @@
 # Intro to Nx
 
-Nx is a smart and extensible build framework to help you architect, test, and build at any scale — integrating seamlessly with modern technologies and frameworks while providing a distributed graph-based task execution, computation caching, smart rebuilds of affected projects, powerful code generators, editor support, GitHub apps, and more.
+Nx is a smart, fast and extensible build system. It comes with first class monorepo support and powerful integrations.
 
 ## 10-Minute Nx Overview
 
diff --git a/docs/react/getting-started/intro.md b/docs/react/getting-started/intro.md
index 7a4f36a5aa..94753223ad 100644
--- a/docs/react/getting-started/intro.md
+++ b/docs/react/getting-started/intro.md
@@ -1,8 +1,6 @@
 # Intro to Nx
 
-Nx is a smart and extensible build framework to help you architect, test, and build at any scale — integrating
-seamlessly with modern technologies and frameworks while providing a distributed graph-based task execution, computation
-caching, smart rebuilds of affected projects, powerful code generators, editor support, GitHub apps, and more
+Nx is a smart, fast and extensible build system with first class monorepo support and powerful integrations.
 
 Nx helps you develop [React](/{{framework}}/react/overview) applications with fully integrated support for modern tools
 and libraries like [Jest](/{{framework}}/jest/overview), [Cypress](/{{framework}}/cypress/overview),
diff --git a/docs/shared/monorepo-ci-azure.md b/docs/shared/monorepo-ci-azure.md
index 9a804f454e..49ac3598fc 100644
--- a/docs/shared/monorepo-ci-azure.md
+++ b/docs/shared/monorepo-ci-azure.md
@@ -1,6 +1,6 @@
 # Configuring CI Using Azure Pipelines and Nx
 
-Nx is a smart and extensible build framework, and it works really well with monorepos. Monorepos provide a lot of advantages:
+Nx is a smart, fast and extensible build system, and it works really well with monorepos. Monorepos provide a lot of advantages:
 
 - Everything at that current commit works together. Changes can be verified across all affected parts of the organization.
 - Easy to split code into composable modules
diff --git a/docs/shared/monorepo-ci-circle-ci.md b/docs/shared/monorepo-ci-circle-ci.md
index 45781e3c2c..1c212b3b0d 100644
--- a/docs/shared/monorepo-ci-circle-ci.md
+++ b/docs/shared/monorepo-ci-circle-ci.md
@@ -1,6 +1,6 @@
 # Configuring CI Using CircleCI and Nx
 
-Nx is a smart and extensible build framework, and it works really well with monorepos. Monorepos provide a lot of advantages:
+Nx is a smart, fast and extensible build system, and it works really well with monorepos. Monorepos provide a lot of advantages:
 
 - Everything at that current commit works together. Changes can be verified across all affected parts of the organization.
 - Easy to split code into composable modules
diff --git a/docs/shared/monorepo-ci-github-actions.md b/docs/shared/monorepo-ci-github-actions.md
index 1a5cea3de4..140f0a997d 100644
--- a/docs/shared/monorepo-ci-github-actions.md
+++ b/docs/shared/monorepo-ci-github-actions.md
@@ -1,6 +1,6 @@
 # Configuring CI Using GitHub Actions and Nx
 
-Nx is a smart and extensible build framework, and it works really well with monorepos. Monorepos provide a lot of advantages:
+Nx is a smart, fast and extensible build system, and it works really well with monorepos. Monorepos provide a lot of advantages:
 
 - Everything at that current commit works together. Changes can be verified across all affected parts of the organization.
 - Easy to split code into composable modules
diff --git a/docs/shared/monorepo-ci-gitlab.md b/docs/shared/monorepo-ci-gitlab.md
index d899ce5c1a..1d4fad6261 100644
--- a/docs/shared/monorepo-ci-gitlab.md
+++ b/docs/shared/monorepo-ci-gitlab.md
@@ -1,6 +1,6 @@
 # Configuring CI Using GitLab and Nx
 
-Nx is a smart and extensible build framework, and it works really well with monorepos. Monorepos provide a lot of advantages:
+Nx is a smart, fast and extensible build system, and it works really well with monorepos. Monorepos provide a lot of advantages:
 
 - Everything at that current commit works together. Changes can be verified across all affected parts of the organization.
 - Easy to split code into composable modules
diff --git a/docs/shared/monorepo-ci-jenkins.md b/docs/shared/monorepo-ci-jenkins.md
index 38a56e9ebb..2ed2718188 100644
--- a/docs/shared/monorepo-ci-jenkins.md
+++ b/docs/shared/monorepo-ci-jenkins.md
@@ -1,6 +1,6 @@
 # Configuring CI Using Jenkins and Nx
 
-Nx is a smart and extensible build framework, and it works really well with monorepos. Monorepos provide a lot of advantages:
+Nx is a smart, fast and extensible build system, and it works really well with monorepos. Monorepos provide a lot of advantages:
 
 - Everything at that current commit works together. Changes can be verified across all affected parts of the organization.
 - Easy to split code into composable modules
diff --git a/nx-dev/feature-doc-viewer/src/lib/doc-viewer.tsx b/nx-dev/feature-doc-viewer/src/lib/doc-viewer.tsx
index ac84072a00..a28a9002fc 100644
--- a/nx-dev/feature-doc-viewer/src/lib/doc-viewer.tsx
+++ b/nx-dev/feature-doc-viewer/src/lib/doc-viewer.tsx
@@ -52,7 +52,7 @@ export function DocViewer({
                 : 'https://nx.dev/images/nx-media.jpg',
               width: 800,
               height: 400,
-              alt: 'Nx: Smart, Extensible Build Framework',
+              alt: 'Nx: Smart, Fast and Extensible Build System',
               type: 'image/jpeg',
             },
           ],
diff --git a/nx-dev/feature-flavor-selection/src/lib/flavor-selection-dialog/flavor-selection-dialog.tsx b/nx-dev/feature-flavor-selection/src/lib/flavor-selection-dialog/flavor-selection-dialog.tsx
index 031188aa56..093d26c9cc 100644
--- a/nx-dev/feature-flavor-selection/src/lib/flavor-selection-dialog/flavor-selection-dialog.tsx
+++ b/nx-dev/feature-flavor-selection/src/lib/flavor-selection-dialog/flavor-selection-dialog.tsx
@@ -44,7 +44,7 @@ export function FlavorSelectionDialog(props: FlavorSelectionDialogProps) {
             Before You Continue...
           </Dialog.Title>
           <Dialog.Description className="m-5">
-            Nx is a smart and extensible build framework that has first-class
+            Nx is a smart, fast and extensible build system that has first-class
             support for many frontend and backend technologies.
           </Dialog.Description>
           <Dialog.Description className="m-5">
diff --git a/nx-dev/nx-dev/pages/_app.tsx b/nx-dev/nx-dev/pages/_app.tsx
index b63952f6f2..3a4c6a64b4 100644
--- a/nx-dev/nx-dev/pages/_app.tsx
+++ b/nx-dev/nx-dev/pages/_app.tsx
@@ -18,11 +18,11 @@ export default function CustomApp({ Component, pageProps }: AppProps) {
   return (
     <>
       <DefaultSeo
-        title="Nx: Smart, Extensible Build Framework"
+        title="Nx: Smart, Fast and Extensible Build System"
         description="Next generation build system with first class monorepo support and powerful integrations."
         openGraph={{
           url: 'https://nx.dev' + router.asPath,
-          title: 'Nx: Smart, Extensible Build Framework',
+          title: 'Nx: Smart, Fast and Extensible Build System',
           description:
             'Next generation build system with first class monorepo support and powerful integrations.',
           images: [
@@ -30,7 +30,7 @@ export default function CustomApp({ Component, pageProps }: AppProps) {
               url: 'https://nx.dev/images/nx-media.jpg',
               width: 800,
               height: 400,
-              alt: 'Nx: Smart, Extensible Build Framework',
+              alt: 'Nx: Smart, Fast and Extensible Build System',
               type: 'image/jpeg',
             },
           ],
diff --git a/nx-dev/nx-dev/pages/angular.tsx b/nx-dev/nx-dev/pages/angular.tsx
index 0625451cc6..8d4f073889 100644
--- a/nx-dev/nx-dev/pages/angular.tsx
+++ b/nx-dev/nx-dev/pages/angular.tsx
@@ -27,7 +27,7 @@ export function AngularPage() {
               url: 'https://nx.dev/images/nx-media.jpg',
               width: 800,
               height: 400,
-              alt: 'Nx: Smart, Extensible Build Framework',
+              alt: 'Nx: Smart, Fast and Extensible Build System',
               type: 'image/jpeg',
             },
           ],
@@ -64,7 +64,7 @@ export function AngularPage() {
                   Nx and Modern Angular
                 </h2>
                 <p className="sm:text-lg mb-16">
-                  Nx is a smart and extensible build framework that helps you
+                  Nx is a smart, fast and extensible build system that helps you
                   develop, test, build, and scale Angular applications with
                   fully integrated support for modern tools like Jest, Cypress,
                   Storybook, ESLint, NgRx, and more.
diff --git a/nx-dev/nx-dev/pages/community.tsx b/nx-dev/nx-dev/pages/community.tsx
index 103f81c75a..dde5598033 100644
--- a/nx-dev/nx-dev/pages/community.tsx
+++ b/nx-dev/nx-dev/pages/community.tsx
@@ -47,7 +47,7 @@ export function Community(props: CommunityProps) {
               url: 'https://nx.dev/images/nx-media.jpg',
               width: 800,
               height: 400,
-              alt: 'Nx: Smart, Extensible Build Framework',
+              alt: 'Nx: Smart, Fast and Extensible Build System',
               type: 'image/jpeg',
             },
           ],
diff --git a/nx-dev/nx-dev/pages/conf.tsx b/nx-dev/nx-dev/pages/conf.tsx
index a7f4bdad2e..eb01fcfbe0 100644
--- a/nx-dev/nx-dev/pages/conf.tsx
+++ b/nx-dev/nx-dev/pages/conf.tsx
@@ -29,7 +29,7 @@ export function ConfPage() {
               url: 'https://nx.dev/images/nx-conf-media.jpg',
               width: 1000,
               height: 500,
-              alt: 'Nx: Smart, Extensible Build Framework',
+              alt: 'Nx: Smart, Fast and Extensible Build System',
               type: 'image/jpeg',
             },
           ],
diff --git a/nx-dev/nx-dev/pages/index.tsx b/nx-dev/nx-dev/pages/index.tsx
index 641be0509b..f232fdfeb8 100644
--- a/nx-dev/nx-dev/pages/index.tsx
+++ b/nx-dev/nx-dev/pages/index.tsx
@@ -35,15 +35,15 @@ export function Index() {
         description="Next generation build system with first class monorepo support and powerful integrations."
         openGraph={{
           url: 'https://nx.dev',
-          title: 'Nx: Smart, Extensible Build Framework',
+          title: 'Nx: Smart, Fast and Extensible Build System',
           description:
-            'Nx is a smart and extensible build framework to help you architect, test, and build at any scale — integrating seamlessly with modern technologies and frameworks while providing a distributed graph-based task execution, computation caching, smart rebuilds of affected projects, powerful code generators, editor support, GitHub apps, full monorepo support and more.',
+            'Nx is a smart, fast and extensible build system which comes with first class monorepo support and powerful integrations.',
           images: [
             {
               url: 'https://nx.dev/images/nx-media.jpg',
               width: 800,
               height: 400,
-              alt: 'Nx: Smart, Extensible Build Framework',
+              alt: 'Nx: Smart, Fast and Extensible Build System',
               type: 'image/jpeg',
             },
           ],
diff --git a/nx-dev/nx-dev/pages/node.tsx b/nx-dev/nx-dev/pages/node.tsx
index 51a3a65397..f6726cb5c9 100644
--- a/nx-dev/nx-dev/pages/node.tsx
+++ b/nx-dev/nx-dev/pages/node.tsx
@@ -71,7 +71,7 @@ export function Node() {
               url: 'https://nx.dev/images/nx-media.jpg',
               width: 800,
               height: 400,
-              alt: 'Nx: Smart, Extensible Build Framework',
+              alt: 'Nx: Smart, Fast and Extensible Build System',
               type: 'image/jpeg',
             },
           ],
@@ -146,8 +146,8 @@ export function Node() {
               <div className="my-32 flex sm:flex-row flex-col justify-center">
                 <div className="w-full sm:w-1/2 flex flex-col justify-between items-start sm:pb-0 pb-10 mt-8 sm:mt-0">
                   <h3 className="text-xl sm:text-2xl lg:text-2xl leading-none font-extrabold tracking-tight mb-4">
-                    Nx is a smart and extensible build framework that helps you
-                    develop, test, build, and scale Node applications.
+                    Nx is a smart, fast and extensible build system that helps
+                    you develop, test, build, and scale Node applications.
                   </h3>
                   <p className="sm:text-lg mb-6">
                     Nx is a set of tools that provides a standardized and
diff --git a/nx-dev/nx-dev/pages/react.tsx b/nx-dev/nx-dev/pages/react.tsx
index a5c1afedf6..4fcc10124e 100644
--- a/nx-dev/nx-dev/pages/react.tsx
+++ b/nx-dev/nx-dev/pages/react.tsx
@@ -27,7 +27,7 @@ export function ReactPage() {
               url: 'https://nx.dev/images/nx-media.jpg',
               width: 800,
               height: 400,
-              alt: 'Nx: Smart, Extensible Build Framework',
+              alt: 'Nx: Smart, Fast and Extensible Build System',
               type: 'image/jpeg',
             },
           ],
@@ -64,7 +64,7 @@ export function ReactPage() {
                   Nx and React
                 </h2>
                 <p className="sm:text-lg mb-16">
-                  Nx is a smart and extensible build framework to help you
+                  Nx is a smart, fast and extensible build system to help you
                   develop, test, build, and scale with React and React
                   frameworks like <b>Next.js</b>, <b>React Native</b>, and{' '}
                   <b>Gatsby</b>.
diff --git a/nx-dev/nx-dev/public/documentation/latest/angular/examples/react-and-angular.md b/nx-dev/nx-dev/public/documentation/latest/angular/examples/react-and-angular.md
index 8417332254..075e50060e 100644
--- a/nx-dev/nx-dev/public/documentation/latest/angular/examples/react-and-angular.md
+++ b/nx-dev/nx-dev/public/documentation/latest/angular/examples/react-and-angular.md
@@ -95,7 +95,7 @@ And the template of the generated component will look as follows:
   <img
     width="300"
     src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx-logo.png"
-    alt="Nx - Smart, Extensible Build Framework"
+    alt="Nx - Smart, Fast and Extensible Build System"
   />
 </div>
 
@@ -323,7 +323,7 @@ Finally, we can update `app.component.html` to use our shared web component.
   <img
     width="300"
     src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx-logo.png"
-    alt="Nx - Smart, Extensible Build Framework"
+    alt="Nx - Smart, Fast and Extensible Build System"
   />
 </div>
 
diff --git a/nx-dev/nx-dev/public/documentation/latest/angular/getting-started/intro.md b/nx-dev/nx-dev/public/documentation/latest/angular/getting-started/intro.md
index 8362d326b8..9e61af5e54 100644
--- a/nx-dev/nx-dev/public/documentation/latest/angular/getting-started/intro.md
+++ b/nx-dev/nx-dev/public/documentation/latest/angular/getting-started/intro.md
@@ -1,6 +1,6 @@
 # Intro to Nx
 
-Nx is a smart and extensible build framework to help you architect, test, and build at any scale — integrating seamlessly with modern technologies and frameworks while providing a distributed graph-based task execution, computation caching, smart rebuilds of affected projects, powerful code generators, editor support, GitHub apps, and more.
+Nx is a smart, fast and extensible build system. It comes with first class monorepo support and powerful integrations.
 
 Nx helps you develop [Angular](/{{framework}}/angular/overview) applications with fully integrated support for
 modern tools and libraries like [Jest](/{{framework}}/jest/overview), [Cypress](/{{framework}}/cypress/overview),
diff --git a/nx-dev/nx-dev/public/documentation/latest/node/getting-started/intro.md b/nx-dev/nx-dev/public/documentation/latest/node/getting-started/intro.md
index 82d6cd8193..660889070d 100644
--- a/nx-dev/nx-dev/public/documentation/latest/node/getting-started/intro.md
+++ b/nx-dev/nx-dev/public/documentation/latest/node/getting-started/intro.md
@@ -1,6 +1,6 @@
 # Intro to Nx
 
-Nx is a smart and extensible build framework to help you architect, test, and build at any scale — integrating seamlessly with modern technologies and frameworks while providing a distributed graph-based task execution, computation caching, smart rebuilds of affected projects, powerful code generators, editor support, GitHub apps, and more.
+Nx is a smart, fast and extensible build system. It comes with first class monorepo support and powerful integrations.
 
 ## 10-Minute Nx Overview
 
diff --git a/nx-dev/nx-dev/public/documentation/latest/react/getting-started/intro.md b/nx-dev/nx-dev/public/documentation/latest/react/getting-started/intro.md
index 7a4f36a5aa..94753223ad 100644
--- a/nx-dev/nx-dev/public/documentation/latest/react/getting-started/intro.md
+++ b/nx-dev/nx-dev/public/documentation/latest/react/getting-started/intro.md
@@ -1,8 +1,6 @@
 # Intro to Nx
 
-Nx is a smart and extensible build framework to help you architect, test, and build at any scale — integrating
-seamlessly with modern technologies and frameworks while providing a distributed graph-based task execution, computation
-caching, smart rebuilds of affected projects, powerful code generators, editor support, GitHub apps, and more
+Nx is a smart, fast and extensible build system with first class monorepo support and powerful integrations.
 
 Nx helps you develop [React](/{{framework}}/react/overview) applications with fully integrated support for modern tools
 and libraries like [Jest](/{{framework}}/jest/overview), [Cypress](/{{framework}}/cypress/overview),
diff --git a/nx-dev/nx-dev/public/documentation/latest/shared/monorepo-ci-azure.md b/nx-dev/nx-dev/public/documentation/latest/shared/monorepo-ci-azure.md
index 9a804f454e..49ac3598fc 100644
--- a/nx-dev/nx-dev/public/documentation/latest/shared/monorepo-ci-azure.md
+++ b/nx-dev/nx-dev/public/documentation/latest/shared/monorepo-ci-azure.md
@@ -1,6 +1,6 @@
 # Configuring CI Using Azure Pipelines and Nx
 
-Nx is a smart and extensible build framework, and it works really well with monorepos. Monorepos provide a lot of advantages:
+Nx is a smart, fast and extensible build system, and it works really well with monorepos. Monorepos provide a lot of advantages:
 
 - Everything at that current commit works together. Changes can be verified across all affected parts of the organization.
 - Easy to split code into composable modules
diff --git a/nx-dev/nx-dev/public/documentation/latest/shared/monorepo-ci-circle-ci.md b/nx-dev/nx-dev/public/documentation/latest/shared/monorepo-ci-circle-ci.md
index 45781e3c2c..1c212b3b0d 100644
--- a/nx-dev/nx-dev/public/documentation/latest/shared/monorepo-ci-circle-ci.md
+++ b/nx-dev/nx-dev/public/documentation/latest/shared/monorepo-ci-circle-ci.md
@@ -1,6 +1,6 @@
 # Configuring CI Using CircleCI and Nx
 
-Nx is a smart and extensible build framework, and it works really well with monorepos. Monorepos provide a lot of advantages:
+Nx is a smart, fast and extensible build system, and it works really well with monorepos. Monorepos provide a lot of advantages:
 
 - Everything at that current commit works together. Changes can be verified across all affected parts of the organization.
 - Easy to split code into composable modules
diff --git a/nx-dev/nx-dev/public/documentation/latest/shared/monorepo-ci-github-actions.md b/nx-dev/nx-dev/public/documentation/latest/shared/monorepo-ci-github-actions.md
index 1a5cea3de4..140f0a997d 100644
--- a/nx-dev/nx-dev/public/documentation/latest/shared/monorepo-ci-github-actions.md
+++ b/nx-dev/nx-dev/public/documentation/latest/shared/monorepo-ci-github-actions.md
@@ -1,6 +1,6 @@
 # Configuring CI Using GitHub Actions and Nx
 
-Nx is a smart and extensible build framework, and it works really well with monorepos. Monorepos provide a lot of advantages:
+Nx is a smart, fast and extensible build system, and it works really well with monorepos. Monorepos provide a lot of advantages:
 
 - Everything at that current commit works together. Changes can be verified across all affected parts of the organization.
 - Easy to split code into composable modules
diff --git a/nx-dev/nx-dev/public/documentation/latest/shared/monorepo-ci-gitlab.md b/nx-dev/nx-dev/public/documentation/latest/shared/monorepo-ci-gitlab.md
index d899ce5c1a..1d4fad6261 100644
--- a/nx-dev/nx-dev/public/documentation/latest/shared/monorepo-ci-gitlab.md
+++ b/nx-dev/nx-dev/public/documentation/latest/shared/monorepo-ci-gitlab.md
@@ -1,6 +1,6 @@
 # Configuring CI Using GitLab and Nx
 
-Nx is a smart and extensible build framework, and it works really well with monorepos. Monorepos provide a lot of advantages:
+Nx is a smart, fast and extensible build system, and it works really well with monorepos. Monorepos provide a lot of advantages:
 
 - Everything at that current commit works together. Changes can be verified across all affected parts of the organization.
 - Easy to split code into composable modules
diff --git a/nx-dev/nx-dev/public/documentation/latest/shared/monorepo-ci-jenkins.md b/nx-dev/nx-dev/public/documentation/latest/shared/monorepo-ci-jenkins.md
index 38a56e9ebb..2ed2718188 100644
--- a/nx-dev/nx-dev/public/documentation/latest/shared/monorepo-ci-jenkins.md
+++ b/nx-dev/nx-dev/public/documentation/latest/shared/monorepo-ci-jenkins.md
@@ -1,6 +1,6 @@
 # Configuring CI Using Jenkins and Nx
 
-Nx is a smart and extensible build framework, and it works really well with monorepos. Monorepos provide a lot of advantages:
+Nx is a smart, fast and extensible build system, and it works really well with monorepos. Monorepos provide a lot of advantages:
 
 - Everything at that current commit works together. Changes can be verified across all affected parts of the organization.
 - Easy to split code into composable modules
diff --git a/nx-dev/ui-common/src/lib/footer.tsx b/nx-dev/ui-common/src/lib/footer.tsx
index f3ba6e68a0..ecd6a015d1 100644
--- a/nx-dev/ui-common/src/lib/footer.tsx
+++ b/nx-dev/ui-common/src/lib/footer.tsx
@@ -132,7 +132,7 @@ export function Footer({ useDarkBackground }: FooterProps) {
               <title>Nx</title>
               <path d="M11.987 14.138l-3.132 4.923-5.193-8.427-.012 8.822H0V4.544h3.691l5.247 8.833.005-3.998 3.044 4.759zm.601-5.761c.024-.048 0-3.784.008-3.833h-3.65c.002.059-.005 3.776-.003 3.833h3.645zm5.634 4.134a2.061 2.061 0 0 0-1.969 1.336 1.963 1.963 0 0 1 2.343-.739c.396.161.917.422 1.33.283a2.1 2.1 0 0 0-1.704-.88zm3.39 1.061c-.375-.13-.8-.277-1.109-.681-.06-.08-.116-.17-.176-.265a2.143 2.143 0 0 0-.533-.642c-.294-.216-.68-.322-1.18-.322a2.482 2.482 0 0 0-2.294 1.536 2.325 2.325 0 0 1 4.002.388.75.75 0 0 0 .836.334c.493-.105.46.36 1.203.518v-.133c-.003-.446-.246-.55-.75-.733zm2.024 1.266a.723.723 0 0 0 .347-.638c-.01-2.957-2.41-5.487-5.37-5.487a5.364 5.364 0 0 0-4.487 2.418c-.01-.026-1.522-2.39-1.538-2.418H8.943l3.463 5.423-3.379 5.32h3.54l1.54-2.366 1.568 2.366h3.541l-3.21-5.052a.7.7 0 0 1-.084-.32 2.69 2.69 0 0 1 2.69-2.691h.001c1.488 0 1.736.89 2.057 1.308.634.826 1.9.464 1.9 1.541a.707.707 0 0 0 1.066.596zm.35.133c-.173.372-.56.338-.755.639-.176.271.114.412.114.412s.337.156.538-.311c.104-.231.14-.488.103-.74z" />
             </svg>
-            <p className="text-base">Smart, Extensible Build Framework</p>
+            <p className="text-base">Smart, Fast and Extensible Build System</p>
             <div className="flex space-x-6">
               {navigation.social.map((item) => (
                 <Link key={item.name} href={item.href}>
diff --git a/package.json b/package.json
index ef4fb03dfd..94472eca28 100644
--- a/package.json
+++ b/package.json
@@ -1,7 +1,7 @@
 {
   "name": "@nrwl/nx-source",
   "version": "13.3.0",
-  "description": "Smart, Extensible Build Framework",
+  "description": "Smart, Fast and Extensible Build System",
   "homepage": "https://nx.dev",
   "private": true,
   "scripts": {
diff --git a/packages/angular/README.md b/packages/angular/README.md
index 15b88e0daa..93bce61f6b 100644
--- a/packages/angular/README.md
+++ b/packages/angular/README.md
@@ -1,4 +1,4 @@
-<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart, Extensible Build Framework"></p>
+<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart, Fast and Extensible Build System"></p>
 
 {{links}}
 
diff --git a/packages/cli/README.md b/packages/cli/README.md
index 2c324da31f..f21480ddd0 100644
--- a/packages/cli/README.md
+++ b/packages/cli/README.md
@@ -1,4 +1,4 @@
-<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart, Extensible Build Framework"></p>
+<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart, Fast and Extensible Build System"></p>
 
 {{links}}
 
diff --git a/packages/cli/package.json b/packages/cli/package.json
index c5ee8d9e30..8ce3f29ce1 100644
--- a/packages/cli/package.json
+++ b/packages/cli/package.json
@@ -1,7 +1,7 @@
 {
   "name": "@nrwl/cli",
   "version": "0.0.1",
-  "description": "Smart, Extensible Build Framework",
+  "description": "Smart, Fast and Extensible Build System",
   "repository": {
     "type": "git",
     "url": "https://github.com/nrwl/nx.git",
diff --git a/packages/create-nx-plugin/README.md b/packages/create-nx-plugin/README.md
index d0d8fa6ac7..50870134dc 100644
--- a/packages/create-nx-plugin/README.md
+++ b/packages/create-nx-plugin/README.md
@@ -1,4 +1,4 @@
-<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart, Extensible Build Framework"></p>
+<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart, Fast and Extensible Build System"></p>
 
 {{links}}
 
diff --git a/packages/create-nx-plugin/package.json b/packages/create-nx-plugin/package.json
index 5a37ae7df7..716db2dc4d 100644
--- a/packages/create-nx-plugin/package.json
+++ b/packages/create-nx-plugin/package.json
@@ -1,7 +1,7 @@
 {
   "name": "create-nx-plugin",
   "version": "0.0.1",
-  "description": "Smart, Extensible Build Framework",
+  "description": "Smart, Fast and Extensible Build System",
   "repository": {
     "type": "git",
     "url": "https://github.com/nrwl/nx.git",
diff --git a/packages/create-nx-workspace/README.md b/packages/create-nx-workspace/README.md
index 842ef97afa..a0cd34934f 100644
--- a/packages/create-nx-workspace/README.md
+++ b/packages/create-nx-workspace/README.md
@@ -1,4 +1,4 @@
-<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart, Extensible Build Framework"></p>
+<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart, Fast and Extensible Build System"></p>
 
 {{links}}
 
diff --git a/packages/create-nx-workspace/package.json b/packages/create-nx-workspace/package.json
index fb825f02e7..d42ae383b8 100644
--- a/packages/create-nx-workspace/package.json
+++ b/packages/create-nx-workspace/package.json
@@ -1,7 +1,7 @@
 {
   "name": "create-nx-workspace",
   "version": "0.0.1",
-  "description": "Smart, Extensible Build Framework",
+  "description": "Smart, Fast and Extensible Build System",
   "repository": {
     "type": "git",
     "url": "https://github.com/nrwl/nx.git",
diff --git a/packages/cypress/README.md b/packages/cypress/README.md
index 04277ee11c..bef1e7727e 100644
--- a/packages/cypress/README.md
+++ b/packages/cypress/README.md
@@ -1,4 +1,4 @@
-<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart, Extensible Build Framework"></p>
+<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart, Fast and Extensible Build System"></p>
 
 {{links}}
 
diff --git a/packages/devkit/README.md b/packages/devkit/README.md
index 64941f3fd3..10ab3cc3e2 100644
--- a/packages/devkit/README.md
+++ b/packages/devkit/README.md
@@ -1,4 +1,4 @@
-<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart, Extensible Build Framework"></p>
+<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart, Fast and Extensible Build System"></p>
 
 {{links}}
 
diff --git a/packages/devkit/package.json b/packages/devkit/package.json
index f62b86d520..3974ed1443 100644
--- a/packages/devkit/package.json
+++ b/packages/devkit/package.json
@@ -1,7 +1,7 @@
 {
   "name": "@nrwl/devkit",
   "version": "0.0.1",
-  "description": "Smart, Extensible Build Framework",
+  "description": "Smart, Fast and Extensible Build System",
   "repository": {
     "type": "git",
     "url": "https://github.com/nrwl/nx.git",
diff --git a/packages/eslint-plugin-nx/README.md b/packages/eslint-plugin-nx/README.md
index 1b6e1d6e41..0995d1eeee 100644
--- a/packages/eslint-plugin-nx/README.md
+++ b/packages/eslint-plugin-nx/README.md
@@ -1,4 +1,4 @@
-<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart, Extensible Build Framework"></p>
+<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart, Fast and Extensible Build System"></p>
 
 {{links}}
 
diff --git a/packages/express/README.md b/packages/express/README.md
index d90bab83c9..9b8bd4d04b 100644
--- a/packages/express/README.md
+++ b/packages/express/README.md
@@ -1,4 +1,4 @@
-<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart, Extensible Build Framework"></p>
+<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart, Fast and Extensible Build System"></p>
 
 {{links}}
 
diff --git a/packages/gatsby/README.md b/packages/gatsby/README.md
index 637e0fe00c..46095081c9 100644
--- a/packages/gatsby/README.md
+++ b/packages/gatsby/README.md
@@ -1,4 +1,4 @@
-<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx-gatsby.png" width="600" alt="Nx - Smart, Extensible Build Framework"></p>
+<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx-gatsby.png" width="600" alt="Nx - Smart, Fast and Extensible Build System"></p>
 
 {{links}}
 
diff --git a/packages/jest/README.md b/packages/jest/README.md
index c56bfad766..8ecd1d7440 100644
--- a/packages/jest/README.md
+++ b/packages/jest/README.md
@@ -1,4 +1,4 @@
-<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart, Extensible Build Framework"></p>
+<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart, Fast and Extensible Build System"></p>
 
 {{links}}
 
diff --git a/packages/linter/README.md b/packages/linter/README.md
index 0b3c5ae3a8..be7852f5e9 100644
--- a/packages/linter/README.md
+++ b/packages/linter/README.md
@@ -1,4 +1,4 @@
-<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart, Extensible Build Framework"></p>
+<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart, Fast and Extensible Build System"></p>
 
 {{links}}
 
diff --git a/packages/nest/README.md b/packages/nest/README.md
index c2f5d84019..136b13267e 100644
--- a/packages/nest/README.md
+++ b/packages/nest/README.md
@@ -1,4 +1,4 @@
-<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart, Extensible Build Framework"></p>
+<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart, Fast and Extensible Build System"></p>
 
 {{links}}
 
diff --git a/packages/next/README.md b/packages/next/README.md
index 035785f7db..fe9705ee21 100644
--- a/packages/next/README.md
+++ b/packages/next/README.md
@@ -1,4 +1,4 @@
-<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx-next.png" width="600" alt="Nx - Smart, Extensible Build Framework"></p>
+<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx-next.png" width="600" alt="Nx - Smart, Fast and Extensible Build System"></p>
 
 {{links}}
 
diff --git a/packages/node/README.md b/packages/node/README.md
index 0ad5822b1a..d0eb22aca9 100644
--- a/packages/node/README.md
+++ b/packages/node/README.md
@@ -1,4 +1,4 @@
-<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart, Extensible Build Framework"></p>
+<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart, Fast and Extensible Build System"></p>
 
 {{links}}
 
diff --git a/packages/nx-plugin/README.md b/packages/nx-plugin/README.md
index 51955e31e9..052ca446d0 100644
--- a/packages/nx-plugin/README.md
+++ b/packages/nx-plugin/README.md
@@ -1,4 +1,4 @@
-<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart, Extensible Build Framework"></p>
+<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart, Fast and Extensible Build System"></p>
 
 {{links}}
 
diff --git a/packages/nx/README.md b/packages/nx/README.md
index 7be0d4d8be..38b691fe9e 100644
--- a/packages/nx/README.md
+++ b/packages/nx/README.md
@@ -1,4 +1,4 @@
-<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart, Extensible Build Framework"></p>
+<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart, Fast and Extensible Build System"></p>
 
 {{links}}
 
diff --git a/packages/nx/package.json b/packages/nx/package.json
index 4b51fdd432..c26455aea9 100644
--- a/packages/nx/package.json
+++ b/packages/nx/package.json
@@ -1,7 +1,7 @@
 {
   "name": "nx",
   "version": "0.0.1",
-  "description": "Smart, Extensible Build Framework",
+  "description": "Smart, Fast and Extensible Build System",
   "repository": {
     "type": "git",
     "url": "https://github.com/nrwl/nx.git",
diff --git a/packages/react-native/README.md b/packages/react-native/README.md
index 63a87102e4..aca07385fe 100644
--- a/packages/react-native/README.md
+++ b/packages/react-native/README.md
@@ -1,4 +1,4 @@
-<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx-react.png" width="600" alt="Nx - Smart, Extensible Build Framework"></p>
+<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx-react.png" width="600" alt="Nx - Smart, Fast and Extensible Build System"></p>
 
 {{links}}
 
diff --git a/packages/react/README.md b/packages/react/README.md
index 4fe75c32e6..35e5de8572 100644
--- a/packages/react/README.md
+++ b/packages/react/README.md
@@ -1,4 +1,4 @@
-<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx-react.png" width="600" alt="Nx - Smart, Extensible Build Framework"></p>
+<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx-react.png" width="600" alt="Nx - Smart, Fast and Extensible Build System"></p>
 
 {{links}}
 
diff --git a/packages/storybook/README.md b/packages/storybook/README.md
index 2ed294b66d..8659071ff9 100644
--- a/packages/storybook/README.md
+++ b/packages/storybook/README.md
@@ -1,4 +1,4 @@
-<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart, Extensible Build Framework"></p>
+<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart, Fast and Extensible Build System"></p>
 
 {{links}}
 
diff --git a/packages/tao/README.md b/packages/tao/README.md
index 4bba0c0972..15399844d6 100644
--- a/packages/tao/README.md
+++ b/packages/tao/README.md
@@ -1,4 +1,4 @@
-<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart, Extensible Build Framework"></p>
+<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart, Fast and Extensible Build System"></p>
 
 {{links}}
 
diff --git a/packages/tao/src/commands/help.ts b/packages/tao/src/commands/help.ts
index 1ca06f5f71..6c4ba6abdf 100644
--- a/packages/tao/src/commands/help.ts
+++ b/packages/tao/src/commands/help.ts
@@ -4,7 +4,7 @@ import { logger, stripIndent } from '../shared/logger';
 export function help() {
   logger.info(
     stripIndent(`
-    ${chalk.bold('Nx - Smart, Extensible Build Framework')}
+    ${chalk.bold('Nx - Smart, Fast and Extensible Build System')}
   
     ${chalk.bold('Create a new project.')}
      nx new ${chalk.grey(
diff --git a/packages/web/README.md b/packages/web/README.md
index 4eb8f6531c..d37f4e6962 100644
--- a/packages/web/README.md
+++ b/packages/web/README.md
@@ -1,4 +1,4 @@
-<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart, Extensible Build Framework"></p>
+<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart, Fast and Extensible Build System"></p>
 
 {{links}}
 
diff --git a/packages/workspace/README.md b/packages/workspace/README.md
index c063ddaa65..ae335a03a7 100644
--- a/packages/workspace/README.md
+++ b/packages/workspace/README.md
@@ -1,4 +1,4 @@
-<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart, Extensible Build Framework"></p>
+<p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx.png" width="600" alt="Nx - Smart, Fast and Extensible Build System"></p>
 
 {{links}}
 
diff --git a/packages/workspace/package.json b/packages/workspace/package.json
index 690d3e57b2..0bffbe5328 100644
--- a/packages/workspace/package.json
+++ b/packages/workspace/package.json
@@ -1,7 +1,7 @@
 {
   "name": "@nrwl/workspace",
   "version": "0.0.1",
-  "description": "Smart, Extensible Build Framework",
+  "description": "Smart, Fast and Extensible Build System",
   "repository": {
     "type": "git",
     "url": "https://github.com/nrwl/nx.git",
diff --git a/packages/workspace/src/command-line/nx-commands.ts b/packages/workspace/src/command-line/nx-commands.ts
index 57b54f59e4..68052fe38f 100644
--- a/packages/workspace/src/command-line/nx-commands.ts
+++ b/packages/workspace/src/command-line/nx-commands.ts
@@ -33,7 +33,7 @@ export const commandsObject = yargs
   })
   .usage(
     `
-${chalk.bold('Smart, Extensible Build Framework')}` +
+${chalk.bold('Smart, Fast and Extensible Build System')}` +
       (daemonHelpOutput
         ? `
 
diff --git a/packages/workspace/src/core/project-graph/project-graph.ts b/packages/workspace/src/core/project-graph/project-graph.ts
index 2f8e55b256..b0e4a400cc 100644
--- a/packages/workspace/src/core/project-graph/project-graph.ts
+++ b/packages/workspace/src/core/project-graph/project-graph.ts
@@ -17,7 +17,7 @@ export function readCachedProjectGraph(
       ? stripIndents`
       Make sure invoke 'node ./decorate-angular-cli.js' in your postinstall script.
       The decorated CLI will compute the project graph.
-      'ng --help' should say 'Smart, Extensible Build Framework'.
+      'ng --help' should say 'Smart, Fast and Extensible Build System'.
       `
       : '';
   if (!projectGraphCache) {
diff --git a/packages/workspace/src/generators/preset/preset.ts b/packages/workspace/src/generators/preset/preset.ts
index 0770c53bba..a67ad0a48e 100644
--- a/packages/workspace/src/generators/preset/preset.ts
+++ b/packages/workspace/src/generators/preset/preset.ts
@@ -257,7 +257,7 @@ describe('AppComponent', () => {
   <img
     width="450"
     src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx-logo.png"
-    alt="Nx - Smart, Extensible Build Framework"
+    alt="Nx - Smart, Fast and Extensible Build System"
   />
 </div>
 <div>Message: {{ (hello$|async)|json }}</div>
@@ -327,7 +327,7 @@ export const App = () => {
         <img
           width="450"
           src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx-logo.png"
-          alt="Nx - Smart, Extensible Build Framework"
+          alt="Nx - Smart, Fast and Extensible Build System"
         />
       </div>
       <div>{m.message}</div>
diff --git a/packages/workspace/src/generators/workspace/files/README.md__tmpl__ b/packages/workspace/src/generators/workspace/files/README.md__tmpl__
index 3eec5466b8..2abd4d1f38 100644
--- a/packages/workspace/src/generators/workspace/files/README.md__tmpl__
+++ b/packages/workspace/src/generators/workspace/files/README.md__tmpl__
@@ -6,7 +6,7 @@ This project was generated using [Nx](https://nx.dev).
 
 <p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx-logo.png" width="450"></p>
 
-🔎 **Smart, Extensible Build Framework**
+🔎 **Smart, Fast and Extensible Build System**
 
 ## Quick Start & Documentation
 
@@ -98,7 +98,7 @@ This project was generated using [Nx](https://nx.dev).
 
 <p style="text-align: center;"><img src="https://raw.githubusercontent.com/nrwl/nx/master/images/nx-logo.png" width="450"></p>
 
-🔎 **Smart, Extensible Build Framework**
+🔎 **Smart, Fast and Extensible Build System**
 
 ## Adding capabilities to your workspace
 
diff --git a/scripts/readme-fragments/what-is-nx.md b/scripts/readme-fragments/what-is-nx.md
index 779f96c8d5..b3bab4a3b4 100644
--- a/scripts/readme-fragments/what-is-nx.md
+++ b/scripts/readme-fragments/what-is-nx.md
@@ -1,8 +1,8 @@
 ## What is Nx?
 
-🔎 **Smart, Extensible Build Framework**
+🔎 **Smart, Fast and Extensible Build System**
 
-Nx is a smart and extensible build framework to help you architect, test, and build at any scale — integrating seamlessly with modern technologies and frameworks while providing a distributed graph-based task execution, computation caching, smart rebuilds of affected projects, powerful code generators, editor support, GitHub apps, and more.
+Nx is a smart, fast and extensible build system. It comes with first class monorepo support and powerful integrations.
 
 ### Best-in-Class Support for Monorepos