diff --git a/packages/devkit/src/generators/artifact-name-and-directory-utils.spec.ts b/packages/devkit/src/generators/artifact-name-and-directory-utils.spec.ts
index 7375cdb0ff..b0a4c690f9 100644
--- a/packages/devkit/src/generators/artifact-name-and-directory-utils.spec.ts
+++ b/packages/devkit/src/generators/artifact-name-and-directory-utils.spec.ts
@@ -166,6 +166,33 @@ describe('determineArtifactNameAndDirectoryOptions', () => {
       restoreCwd();
     });
 
+    it('should not duplicate the cwd when the provided directory starts with the cwd and format is "as-provided"', async () => {
+      addProjectConfiguration(tree, 'app1', {
+        root: 'apps/app1',
+        projectType: 'application',
+      });
+      setCwd('apps/app1');
+
+      const result = await determineArtifactNameAndDirectoryOptions(tree, {
+        name: 'myComponent',
+        directory: 'apps/app1',
+        nameAndDirectoryFormat: 'as-provided',
+        artifactType: 'component',
+        callingGenerator: '@my-org/my-plugin:component',
+      });
+
+      expect(result).toStrictEqual({
+        artifactName: 'myComponent',
+        directory: 'apps/app1',
+        fileName: 'myComponent',
+        filePath: 'apps/app1/myComponent.ts',
+        project: 'app1',
+        nameAndDirectoryFormat: 'as-provided',
+      });
+
+      restoreCwd();
+    });
+
     it('should return the options as provided when directory is provided', async () => {
       addProjectConfiguration(tree, 'app1', {
         root: 'apps/app1',
diff --git a/packages/devkit/src/generators/artifact-name-and-directory-utils.ts b/packages/devkit/src/generators/artifact-name-and-directory-utils.ts
index 68796b086d..9856ed4cee 100644
--- a/packages/devkit/src/generators/artifact-name-and-directory-utils.ts
+++ b/packages/devkit/src/generators/artifact-name-and-directory-utils.ts
@@ -237,9 +237,20 @@ function getAsProvidedOptions(
 ): NameAndDirectoryOptions {
   const relativeCwd = getRelativeCwd();
 
-  const asProvidedDirectory = options.directory
-    ? joinPathFragments(relativeCwd, options.directory)
-    : relativeCwd;
+  let asProvidedDirectory: string;
+  if (options.directory) {
+    // append the directory to the current working directory if it doesn't start with it
+    if (
+      options.directory === relativeCwd ||
+      options.directory.startsWith(`${relativeCwd}/`)
+    ) {
+      asProvidedDirectory = options.directory;
+    } else {
+      asProvidedDirectory = joinPathFragments(relativeCwd, options.directory);
+    }
+  } else {
+    asProvidedDirectory = relativeCwd;
+  }
   const asProvidedProject = findProjectFromPath(tree, asProvidedDirectory);
 
   const asProvidedFileName =